If your domain name is your site’s address, hosting is the landlord, and your website is the storefront, then a landing page is the checkout counter where visitors take action.
An effective landing page doesn’t aim to do everything. Instead, it does just one job: get people to take the next step. Think signing up for your newsletter, booking a call, or grabbing your digital product.
Want to learn how to create a landing page for your own business? Below, I’ll show you the easiest guide to landing page creation for beginners.
You’ll learn examples of different kinds of landing pages you can have, the elements that make an effective landing page, and some tips to get more conversions out of each page.
What are different kinds of landing pages?
There are a few different kinds of landing pages, and each serves a specific role in your marketing funnel:
- Lead generation pages collect emails or contacts. You can usually capture email addresses in exchange for a lead magnet like a free guide or trial.
- Click-through pages warm up leads before sending them to a purchase page or signup flow. This might be a webinar or sales page that will take people to a checkout page later on.
- Product-focused pages sell directly. Pages like these often using sharp copy, social proof, and a strong CTA to drive conversions.
Your landing page is where you match user intent to your offer. When someone clicks through from an ad or email, your landing page should feel like it “gets” them, solving the exact problem they’re Googling at 1 AM.
That means aligning your copy, design, and CTA with what your audience actually wants and what makes sense for your business goals.
In this guide to landing page creation, I’ll break down how to craft high-converting pages that work, even when you’re off the clock. Whether you’re capturing freelance leads, showcasing a new digital product, or pitching a simple service, we’ve got the blueprint right here.
Related reading: How to make a website from scratch
How to create a landing page, the fast and easy way
Creating a landing page can be fast and beginner-friendly, especially when using an AI-powered tool. Here’s how you can do it with Bookipi’s AI Website Builder.
Step 1: Sign up to access the tool
Start by signing up for a free Bookipi account or log in if already registered. Access the AI Website Builder dashboard, where all website creation tools are available without needing any coding experience.
Step 2: Click ‘Create Website’
Select ‘Create Website’ from the menu panel. This opens the page setup flow that lets you build the foundation of your site, including landing pages, service pages, or contact pages.
Step 3: Enter your business details
Fill in prompts about your business, such as your company name, type of business, location, core offerings, unique selling proposition, and mission. The more detail provided, the better Bookipi’s AI can personalize your landing page and site content.
Step 4: Generate and customize your page
Let Bookipi generate your landing page within seconds. Use the intuitive drag-and-drop editor to tweak content: rewrite headlines, update offers, add images and videos, and change your call-to-action so that it matches your audience and conversion goals.
Modify the main landing page sections—CTA, headline, benefit-driven copy, images, testimonials—using the block editor. You can add new blocks for lead forms, trust badges, or testimonials with just a few clicks, making it easy to optimize for conversions.
Step 5: Preview and publish!
Preview your landing page on both desktop and mobile to ensure a responsive design. Once satisfied, hit ‘Publish.’ Connect your custom domain when you’re ready!
What elements do you actually need on a landing page?
Most landing pages look good but don’t actually convert. Why? They’re missing the essentials that guide someone from “just browsing” to “where do I sign up?” When you get these core elements right, you can quickly turn page views into real business.
I’ve built and tested dozens of landing pages at Bookipi. The pages that consistently perform all share a few traits: simple layouts, sharp headlines, and CTAs so clear that visitors can’t help but click.
1. Include a single, focused call-to-action (CTA)
Every great landing page has a single, clearly visible call to action. So don’t give visitors six choices. Give them one.
Whether that’s “Start Free” or “Download the App,” it needs to stand out and repeat throughout the page.
- Make the CTA consistent: Use the same wording in buttons, links, and headings.
- Make it stand out: Use contrasting color, whitespace, and placement to draw attention.
- Avoid decision fatigue: Skip the nav bar, footer links, or social icons unless they’re part of the offer.
2. Write a headline that hooks attention
A well-written, compelling headline can help someone decide if they want to keep reading or close the tab. Keep it sharp, punchy, and relevant.
- Be specific: “Create invoices in under 60 seconds” beats “Smarter invoicing for small business.”
- Solve a problem or show a benefit: Think straight to the point. No fluff.
- Pair it with a subhead: Use this space to explain how or why your solution works.
3. Add visuals that connect with your audience
The photo or graphic you use during landing page creation should reinforce the main point of your page, not distract from it.
- Pick images that feel human: Avoid generic stock photos where possible. Show real people or screenshots.
- Use one dominant visual near the fold: Make it obvious what the user is getting into.
- Use video, GIFs, or animations if it helps explain: These are more engaging ways to show, not just tell.
4. Write copy that sells the benefit, not the feature list
Customers want to know what’s in it for them before they decide to take action on your landing page or not. A list of features or amenities are fine, but it’s the benefits that sell.
Try saying something like:
- “Thumb-stopping wedding photos for your most important day.”
- “Save 3 hours of admin every week with a reliable VA.”
- “Invoice from your phone, even while you’re sipping coffee.”
5. Don’t distract your users with too many links
You wouldn’t run an ad for a product and then direct people to your blog, right? The same logic applies to landing page creation. Strip away anything that doesn’t help conversion.
- Hide the navigation bar: You’re not giving them a tour, customers here for one thing.
- Minimal footer, or none at all: Every link not related to your CTA is an escape hatch.
- One focused page, one outcome: The fewer distractions, the higher the action rate.
6. Make the offer crystal clear
If customers have to dig to understand what they can get from your business, it’s not a great experience. Your offer should be obvious within the first five seconds.
- Is it free? Say it upfront. “Try Bookipi free, no credit card required.”
- Is there a deadline? Add urgency. “50% off for all bookings made in July.”
- Are there extras? Highlight those. “Includes free presets for you to edit extra photos on your own.”
If you want your landing page to convert, start with these 6 elements, then refine from there.This guide to landing page creation isn’t about trends, it’s about what actually works.
How do you use CTAs to boost landing page conversions?
Your call-to-action (CTA) is where your landing page either works, or doesn’t. All the copy, visuals, and design elements lead to this one moment. So if your CTA isn’t specific, tempting, and ready-to-click, it’s like inviting someone to a party but forgetting to tell them where it is.
The goal? Make people want to click. Then make it easy to do just that.
Why is the CTA the most important part of your landing page?
When someone lands on your page, they’re skimming. So if your CTA doesn’t speak to them quickly and clearly, they’re probably gone. CTAs drive action. No matter how great your pitch or design is, conversions don’t happen without a strong CTA.
What does a strong CTA actually look like?
Let’s break it down by situation. These real-world examples show how context shapes the message:
- Service-based business: “Schedule your free 30-min consult”
- Events & webinars: “Save your seat” or “Grab your spot now”
- Ecommerce: “Add to cart & get 20% off today”
- Newsletter signup: “Join 10,000+ freelancers getting smarter every week”
Notice anything? These CTAs are:
- Benefit-focused: The user gets something clear and valuable
- Specific: Avoids generic text like “Submit” or “Click Here”
- Time-Sensitive (when necessary): urgency boosts action, but only when it’s real
Where should your CTA go on the page?
- Above the fold: Your primary CTA should be visible without scrolling.
- Repeat it after every section: Place CTAs on key sections on your page that talk about a distinct value proposition.
- Bottom of the page: For users who scroll, wrap up your pitch with one final CTA. Reinforce the action.
How should your CTA button look?
You want users to spot it instantly and feel good about clicking it. This is where design pulls its weight.
- Use a color that pops: Find contrast. If your site is mostly blue, use orange or green for your button.
- Make it big enough to stand out: Desktop or mobile, nobody should miss it.
- Use friendly, active button text: “Let’s go!” or “Send me the report” is more human than “Submit.”
How can you use trust signals and testimonials to boost landing page conversions?
People buy from people they trust. And when someone lands on your page for the first time, they’re looking for one thing: proof.
That’s where trust signals and testimonials come in. These play a huge role in reducing doubt and pushing visitors one step closer to saying “yes.”
What counts as a trust signal?
- Customer reviews and testimonials: Real feedback from real users.
- Security badges: SSL certificates, payment security logos like Stripe, PayPal, etc.
- Media mentions: Logos of media outlets or blogs that have featured you.
- Certifications and affiliations: Any industry-related groups or endorsements.
- Transaction volume or user base: Statements like “Over 800,000 small business owners use Bookipi worldwide.”
Why does social proof work to boost landing page conversions?
Because we all glance at what others are doing before we take action ourselves. It’s the same reason we check restaurant reviews or a product’s star rating before hitting “Buy now.”
Social proof works by creating confidence through the voice of the crowd. In marketing, that’s gold. Actual performance backs this up: according to Nielsen, 92% of consumers trust word-of-mouth and recommendations from friends and family over other advertising forms.
If you’re skipping testimonials on your landing page, you’re walking away from that kind of influence.
Different ways to display testimonials that actually sell
Not all testimonials are created equal. A bland paragraph won’t do much. You want faces, names, and most importantly—stories that show how your product or service solved someone’s real problem.
Here are a few ways I’ve seen them work well:
- Quote-style blurbs: Keep these short and punchy. Add the person’s name, role, and photo when possible.
- Video testimonials: These pack more emotion and authenticity. Even if it’s recorded on a phone, the realness wins.
- Carousel or grid format: Lets you show multiple customer experiences in one section without taking up much screen space.
If you create your website using our AI Website Builder, you can easily create a new website section that highlights the best things your customers have said about your business.
What makes a landing page mobile-friendly?
More than half of global web traffic now comes from mobile devices. If your landing page isn’t mobile-friendly, you’re leaving conversions on the table, especially if you’re a freelancer or small business owner trying to win customers who are always on the go.
I’ve seen firsthand how making even tiny design tweaks for smaller screens can lift conversion rates. This isn’t just about shrinking your desktop layout to fit a phone. It’s about rethinking the experience for people tapping with thumbs, using one hand, and often rushing through their decision.
Why mobile-first design matters for small business traffic
Small business owners and freelancers are mobile. Take it from us: we see our users send invoices from coffee shops, approve estimates while in transit, and track expenses on the job site using our mobile app.
This means that your new client probably clicked your landing page from their phone, not a laptop.
Best practices for mobile design
Here’s what I always suggest when revising mobile-first landing pages. Think thumb-first, not mouse-first.
- Use large, easy-tap buttons. CTAs should be at least 44×44 pixels. No one wants to zoom in just to click “Get Started.”
- Go vertical. Stack your content. Columns don’t translate well to small screens.
- Responsive images. Don’t just scale down. Use file sizes that match screen resolution to cut loading time and save data.
- Hide the clutter. If it doesn’t convert, consider removing it from the mobile version. Prioritize information that supports the CTA.
Make your CTA and offer front and center
If the mobile user has to scroll more than once to see your main button or offer, that quickly becomes a problem. Your headline, value prop, and CTA should all fit into that first mobile viewport.
Even better? Use sticky buttons for long pages. They keep your CTA accessible at all times without being pushy.
What about page speed on mobile?
Speed makes or breaks a landing page. Especially on mobile where connections can be spotty. 53% of mobile users leave a page if it takes longer than 3 seconds to load.
In a world where most small business owners and their customers live on mobile, you can’t afford a landing page that only half works.
Need a landing page that’s mobile-friendly from get-go? Try creating yours using our AI Website Builder, which automatically creates mobile-friendly layouts without requiring extra steps to set up.
How do you optimize landing page loading speed without breaking your design?
Nobody’s sticking around if your landing page takes forever to load. A slow page means higher bounce rates and lower conversions. In fact, Google found that as page load time goes from one to five seconds, the probability of bounce increases by 90%. That’s a dealbreaker before your user even makes a move.
The good news? You can speed things up without sacrificing design or sacrificing the visual vibe you’ve worked hard to nail. Let’s get into how.
Why does speed matter so much for landing pages?
Speed makes or breaks first impressions. If your page drags, visitors drop. Fast loading pages keep users engaged and improve conversion rates. According to research from Portent, pages that load in under two seconds convert at around 3x the rate of pages that take five seconds or more.
Google also uses load speed as a ranking factor for mobile. So a faster site isn’t just better for users—it’s also better for your visibility. The question is: how do you get faster?
Start by compressing your images the smart way
- Use next-gen formats: Switch heavy JPEGs and PNGs to WebP or AVIF. These deliver high quality with smaller file sizes.
- Run images through compression tools: Tools like TinyPNG, ImageOptim, or Squoosh can shrink file sizes dramatically without killing clarity.
- Set the right resolution: Scale images to the max size they’ll actually display on screen. No need to load a 2000px image when it fits in a 400px container.
Cut down on animations and heavy scripts
All those cool animations and interactive widgets come with a price: performance. If your landing page has too many JavaScript files or bloated libraries, it bogs everything down.
- Minimize JavaScript: Load only what’s necessary. Remove unused scripts, combine files where possible, and use async loading for non-critical assets.
- Limit animations: Lightweight animations can help draw attention, but they shouldn’t stall the page. Try using CSS instead of heavy JS animations.
- Use lazy loading: Defer offscreen content like images or videos until users start scrolling.
Can’t be bothered to learn all this tech? Then use Bookipi’s AI Website Builder. We optimize everything for you to make sure you not only create a website fast, but have a website that loads fast too.
How do you integrate a landing page with your CRM to capture and convert leads?
Integrating your landing pages with a CRM system makes follow-up marketing easier and faster. It’s how you keep leads from getting cold and how small business owners turn the right clicks into real-paying clients. Here’s how that process works, and why it matters more than most people think.
Collecting visitor info from your landing page
If your landing page is meant to
- Auto-import form submissions: Link your landing page form directly to your CRM—no manual export needed. For example, if someone fills out a “Request a Quote” form, their data lands straight in your CRM.
- Segment contacts smartly: Use tags or fields to sort by interest, behavior, or source.
- Set up workflows: Trigger email sequences, assign leads to team members, or schedule follow-up calls automatically.
Make your forms more than just name + email
You’re not collecting info just for the sake of it. Every field should help you qualify the lead or tailor your next message.
- For a freelance designer? Ask, “Got a website or Instagram I can check out?” That reveals whether they’re a casual interest or a client ready to hire.
- Coaching business? Ask what their biggest goal is or what they’re struggling with first.
- Product-based company? Let them choose their product use case (personal, business, gift, etc.) right in the form.
CRM integration doesn’t need to be hard
Bookipi’s AI Website Builder integrates with our built-in CRM tool to help you capture leads that land on your website.
Anyone who fills out the contact form on your site will automatically get sent to your CRM, where you pick up the conversation from there.
Guide to landing page creation: Putting it all together with Bookipi
Creating a landing page doesn’t have to be hard, especially if you use the right tools that get you a completed page fast.
If that’s you and you’re ready to turn more clicks into conversions, your next step is taking Bookipi’s AI Website Builder for a spin. It’s free to start, no credit card needed.
Try Bookipi today and create your first landing page and website in under 60 seconds.
