Why is Cash Flow Management Important?

Ever feel like your business is running on fumes? You may be earning a profit, but there should always be enough to cover bills and business expenses. That’s where cash flow management comes in.

What is Cash Flow Management?

Think of your business like a bank account. Cash flow management is tracking all the money coming in (inflows) and going out (outflows). Inflows include revenue from sales, investments, and loans. Outflows cover everything from rent and salaries to supplies and inventory. The importance of cash flow management in business lies in understanding this big picture.

There are three main types of cash flow to consider:

• Operating cash flow: This is the cash made from your core business activities. The money coming in from sales minus the money going out to cover daily operations.
• Investing cash flow: This tracks the cash used for investments in assets. This includes equipment or property, and the cash received from selling those assets.
• Financing cash flow: This involves activities that raise or repay capital. This could include issuing loans or taking on debt.

Why is cash flow management important?

Here are some of the ways cash flow management can benefit your business:

Improves financial stability

Having a positive cash flow ensures you can pay your bills, employees, and suppliers on time. This builds trust with your partners and avoids late fees or penalties. Consistent on-time payments can lead to better credit terms and early payment discounts from vendors. This further improves your financial stability.

Enhances decision-making 

Cash flow forecasting helps you predict future financial needs. It allows you to make informed decisions about things like investments and hiring. Imagine you’re considering purchasing new equipment. By analyzing your cash flow forecast, you can see if you have enough extra cash to cover the cost without putting your ability to pay rent or your employees at risk. 

Opens up more opportunities

When you have enough cash on hand, you can be more spontaneous with new opportunities. Say a supplier offers a limited-time discount on inventory. With good cash flow, you’re already in a position to take advantage of this opportunity.

Minimizes financial risks 

Emergencies happen. A key piece of equipment breaks down, or a customer goes out of business. Strong cash flow helps you weather these storms without falling behind on payments. 

Improves relationships

A business that manages its cash flow well is seen as a reliable partner. This can lead to better relationships with suppliers, lenders, and potential investors. For example, suppliers might be more willing to offer extended payment terms. 

How to know if your cash flow needs improving

If you’re unsure about whether your cash flow needs improving, here are some signs to look out for: 

The business is making late or missed payments

This is a classic sign of cash flow trouble. Imagine you run a bakery. Sales are good, but you also have high overhead costs for ingredients and equipment. Out of nowhere, your oven breaks down and needs a costly repair. If cash flow is tight, you might scramble to cover payroll or rent that month instead of fixing the oven right away. This would lead to late payments to suppliers.

Negative cash flow

This means your outflows are exceeding your inflows. Even a profitable business can experience this. For instance, a consulting firm might land a new client with a large upfront project fee. The firm incurs significant initial expenses hiring new staff and purchasing software. Even though the project will be profitable in the long run, the high upfront costs may result in temporary negative cash flow.

Moving funds around to cover costs 

Are you always transferring money between accounts to make ends meet? This is a temporary fix, not a long-term solution. Let’s say you’re a freelance graphic designer. You ask for payment from your clients straight away, but some payments are slow. To cover your personal bills, you find yourself transferring money from your business savings to your personal account. This is a risky strategy and can leave you vulnerable if a large unexpected expense arises.

Feeling overwhelmed

Financial stress can take a toll. If you’re always worried about money, it’s a sign your cash flow needs attention. Imagine you run a clothing boutique. Inventory costs are high, and sales have dipped due to a seasonal slowdown. You’re constantly stressed about upcoming rent payments and meeting payroll. This anxiety can cloud your judgment and make it difficult to focus on running your business.

If any of these scenarios sound familiar, don’t despair! There are steps you can take to improve your cash flow.

Tips and tricks to manage cash flow for a small business

Let’s dive into some actionable tips to keep your small business running smoothly:

Creating a cash flow budget and forecasting

Think of a budget as your financial roadmap. It outlines your expected income and expenses over a specific period. Cash flow forecasting predicts future cash flow based on historical data and trends. This allows you to prepare yourself for potential shortfalls and make informed decisions. There are many free and paid budgeting tools available, making it easier than ever to get started. 

Effective management of payables and receivables

This catchy term simply refers to managing your incoming and outgoing payments. Here’s how to optimize both:

Accounts receivable: Be prompt with sending invoices and follow up on overdue payments. Consider offering early payment discounts to incentivize faster payments from customers. There are even invoice apps that can automate these tasks and save you valuable time.

Invoice apps like Bookipi can automate these tasks and save you valuable time.

Accounts payable: Negotiate longer payment terms with suppliers whenever possible. This frees up cash flow in the short term and allows you to pay your bills strategically.

Controlling expenses and reducing costs

Every dollar saved is a dollar earned. Regularly review your business expenses to identify areas for cost reduction. Here are a few ideas:

Review subscriptions and memberships: Are there any services you’re no longer using? Cancel them immediately. 

Renegotiate rates with vendors: Don’t be afraid to shop around for better deals on things like internet service or office supplies.

Embrace frugality: Look for ways to streamline operations without sacrificing quality. Can you switch to a more energy-efficient lightbulb? Do you need the top-tier internet plan, or would a basic option be good enough? Small cuts can add up to big savings in the long run.

Negotiating favorable payment terms with suppliers: Building strong relationships with suppliers is key to good cash flow management. If you show that you’re a reliable customer, you might be able to negotiate extended payment terms. This frees up cash that you can use to cover other expenses or invest in growth opportunities.

Utilizing cash flow projections for strategic planning: Don’t just create a cash flow projection and leave it on a dusty shelf. Use it to inform your business decisions. Here are a few examples:

• Planning a marketing campaign? Use your cash flow projections to ensure you have enough runway to cover the investment.
• Considering hiring a new employee? Factor in the salary and associated costs before making a decision.
• Thinking about expanding your product line? Project your cash flow to see if you can comfortably cover the upfront costs of production and inventory.

By using cash flow projections as a strategic tool, you can make the right financial decisions for your business.

Software to manage cash flow online

In today’s digital age, there’s no need to be chained to a spreadsheet! Numerous software options can help you manage your cash flow more efficiently, and some, like Bookipi’s cash flow feature, can make it a breeze. Here’s a quick overview:

• Cash flow management software provides a centralized platform to track your income and expenses, create budgets and forecasts, and generate reports. Many solutions integrate with popular accounting software and bank accounts. This makes data entry a breeze.
• Accounting software like Bookipi can offer basic cash flow management features. This comes alongside other helpful functionalities like invoicing, bill payment, expense tracking and bookkeeping. Bookipi allows you to manage your finances in one place saving you time and simplifying your cash flow management. See our article on how to track expenses with Bookipi. 
• Project management software can be helpful if you work on projects with specific budgets and deadlines. These tools can help you track project costs and ensure your cash flow stays on track.

Popular cash flow management software options include FreshBooks, Zoho Books, Xero, and QuickBooks. Bookipi, however, is a great option for small businesses looking for a user-friendly and affordable solution with built-in cash flow features. The best choice for your business will depend on your specific needs and budget.

Remember, effective cash flow management is an ongoing process. By implementing these tips and utilizing the available tools, you can gain control of your finances and ensure the long-term success of your small business.