9 ways to make your mini-website stand out

Bookipi mini-websites are the perfect way to promote your small business for free and win you more work.

With your mini-website, potential customers can find you on Google and contact you through your contact form.

Getting discovered and having a website is just the first step to winning more clients.

The next step is to make them know that your business is the best business for them.

We’ve put together our nine best tips to improve your mini-website and win you more customers.

With these tips, you’ll get to show off just how great your business is.

If you haven’t got your mini-website yet, sign up here!

Add your logo

Logos stick in the minds of your clients.

When a client thinks of your business, they’ll think of your logo.

Having a good logo shows that you are professional, your business is established and that you can be trusted.

When a potential client clicks on your mini-website, you want to make a good first impression.

Your mini-website will look more professional and will stick in their mind more if you have a good logo that represents your business.

You also want to make sure that the logo you upload is clear and easy to read.

If you don’t have a logo, you can create one using a logo or design tool. Or, you can get a graphic designer to create one for you.

Here’s how you can upload your logo on your mini-website:

  1. Click on Set Item Image
  2. Upload your logo
  3. Make sure your logo is selected.
  4. Click on Set featured image

Write a business description that shows off how great your business is

Your business description is your opportunity to sell what you do best.

This is your chance to talk to your customer and share your story with them

Tell them about what you do, who you are and what makes your business the best.

After reading it, potential clients should know exactly what your business does, why you’re the best and what your values are.

Some things you might want to include are:

  • Your experience – Have you been running your business for many years?
  • Your business’ background – How did you start your business?
  • Who you are – Are you a family business? Are you a local business?
  • What your business does – What is your specialty? What kind of services/products do you offer? Can you do custom jobs?
  • Remarkable achievements – Have you or your business won any awards? Have you worked on any big jobs or for big clients?
  • Industry certifications – Are you certified by any big industry body?

Also, think about how you want to be perceived.

Do you want to be seen as friendly? Do you want to be seen as professional? Or do you want to be seen as creative and different?

Think about these things as you write your description because you want them to shine through your writing.

Get your clients to review you

Before buying something, most people want to know what other people’s experiences were like.

You’re more likely to spend money if you trust who your money is going to.

The same goes for potential clients.

They want to know what other people think of your business.

Ask your previous clients to leave you a review on your mini-website if they are satisfied with your business.

Reviews make your business seem more legitimate and also lets potential clients learn more about who you are and what you do.

They’re also great for getting feedback about how you can improve your business.

Add photos of your products/services/business

Your mini-website should showcase who you are and what you do.

One way to do that is through images.

Add photos of the products you sell and/or the services you provide.

Potential clients want to see what they’ll get before they hire your business.

If you’re skilled or your products are visually appealing, this is a great chance for you to show off just how good your business is.

You can also add images of yourself and your team to your mini-website, especially if you are a local business and in

You can also add images of yourself and your team to your mini-website.

This works well for local businesses and businesses in people-oriented industries (e.g. care work).

Seeing the people involved in your business makes your business feel more approachable.

Follow these steps to add your photos to your mini-website:

  1. Go to the Gallery section.
  2. Make sure the Show toggle is on.
  3. Click Add New Item
  4. Click Select Image
  5. Upload your image
  6. Make sure your image is selected.
  7. Click on Insert image

Include ALL your products and services

On your Bookipi mini-website, your business has a Useful Features and Services section where you can showcase your products and services.

Include ALL services and products that your business offers whether or not you do them regularly.

On top of that, be specific with your services and products.

For instance, if you are a general contractor, don’t assume that clients will know what services you can perform.

List them out, no matter how obvious they might seem to you.

If you offer custom services and products, list the common services and/or products you provide as well as custom orders.

To add more products and services to your mini-website follow these steps:

  1. Go to the Features section.
  2. Click on Add New Item.
  3. Write the service/product in the title.
  4. You can also add more information about the product/feature in the description if you wish.

Get happy clients to share your mini-website

Referrals are an easy and effective way to grow your business, especially if you are a local business.

With social media being one of the primary ways we get information and socialise, you want people talking about your business online.

Your mini-website has easy Share buttons for your happy clients to share your business on their social media pages.

These buttons generate a post for your clients with a link to your mini-website.

When you successfully finish a job for a client, ask them to click these buttons and share your business with their friends.

You’ll get more people talking about your business and more people visiting your mini-website.

Add your opening hours

Adding your opening hours to your mini-website is great for businesses with physical locations as well as those that offer in-person services.

It can be frustrating for people to go to a physical store only for the business to be closed.

Listing your opening hours lets your customers plan their visits better and helps them have a more positive experience with your business.

If you trade or operate outside of typical hours, having these on your site is a great way to promote that you are available to do after-hours work.

To add opening hours to your mini-website, follow these steps:

  1. Turn on the Show toggle.
  2. Add the Opening Hours next to the corresponding day.

Include links to your social media

Add your social media profiles to your mini-website so that your customers can stay up to date on your business.

You can use your mini-website to grow your social media platform and keep your customers engaged with your business.

Potential customers will be able to have a closer look at your business and see how you interact with your other clients.

Adding links to these pages will also make your business look more professional and established.

To add your social media pages to your mini-website, follow these steps:

  1. Go to the Social section
  2. Click Add New Item.
  3. Select an Icon based on what social media platform you are adding.
  4. Enter the URL of your social media page.

Make sure your address is correct

This is particularly important for businesses with a physical shopfront or those that only service certain areas.

Having your address on your mini-website lets customers quickly find your business on the map and makes it easier for them to visit you.

Even if you don’t have a physical shopfront, adding your general location lets people know where you are based and the general areas you service.

For businesses that are not location-specific, an address or a general location is still helpful and makes your business look more legitimate.

To add this to your mini-website, search in the address field and press Find.

Try Bookipi’s easy online tools for small business

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