{"id":17108,"date":"2025-11-13T06:59:18","date_gmt":"2025-11-13T11:59:18","guid":{"rendered":"https:\/\/bookipistg.wpengine.com\/?p=17108"},"modified":"2025-11-13T06:59:59","modified_gmt":"2025-11-13T11:59:59","slug":"how-to-pick-a-website-name","status":"publish","type":"post","link":"https:\/\/bookipi.com\/gb\/marketing\/how-to-pick-a-website-name\/","title":{"rendered":"How to pick a website name for your business"},"content":{"rendered":"\n<p>How to pick a website name is a question many entrepreneurs have when they decide to take their business online. And it isn\u2019t purely a technical decision; it\u2019s one about branding.&nbsp;<\/p>\n\n\n\n<p>After all, your domain name can be the first piece of your brand&#8217;s online story. Your clients and customers ought to know your website name and be able to remember it so they keep coming back.<\/p>\n\n\n\n<p>But for small business owners, it feels like all the good website names are gone. Say you finally land on the perfect name for your freelance business, you go to a <a href=\"https:\/\/bookipi.com\/marketing\/how-to-register-a-domain-name\/\">domain registrar<\/a>, and the website name you want just happens to already be taken.&nbsp;<\/p>\n\n\n\n<p>Another alternative is seeing it might be up for grabs\u2026but it&#8217;s for sale for $25,000. This can be a frustrating process. But finding a great domain name is still possible. It just requires a data-driven process. And given that around 44% of all websites <a href=\"https:\/\/www.statista.com\/statistics\/265677\/number-of-internet-top-level-domains-worldwide\/\">still use a .com extension<\/a>, the pressure to find a good one is high.<\/p>\n\n\n\n<p>Let\u2019s walk through the steps for how to choose a domain name that works for you, from initial brainstorming to the final purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-exactly-is-a-domain-name-and-why-is-it-so-critical\"><strong>What exactly is a domain name, and why is it so critical?<\/strong><\/h2>\n\n\n\n<p>A domain name is your website&#8217;s address on the internet (like \u201cbookipi.com\u201d). But it\u2019s not <em>just<\/em> an address.&nbsp;<\/p>\n\n\n\n<p>For a freelancer or small business, it\u2019s your digital identity, your first impression, and a massive signal of credibility. It\u2019s the difference between \u201cyourbrand.com\u201d and \u201cyourbrand.xyz-hosting-free.net\u201d. One says &#8220;I&#8217;m a professional business,&#8221; and the other says&#8230;well, something else.<\/p>\n\n\n\n<p>Think of it as digital real estate. A good domain name is like setting up your shop on Main Street.<\/p>\n\n\n\n<p>&nbsp;It\u2019s easy for people to find, easy to remember, and it tells people you\u2019re a permanent, trustworthy fixture. A bad one is like being in an unmarked building down a back alley.<\/p>\n\n\n\n<p>Your domain name affects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Memorability:<\/strong> How easily can a customer remember your name after hearing it once?<\/li>\n\n\n\n<li><strong>Branding:<\/strong> Does it reflect your brand identity?<\/li>\n\n\n\n<li><strong>Search:<\/strong> It can signal to search engines what your website is about, which can help your ranking.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-start-brainstorming-a-website-name\"><strong>How do I start brainstorming a website name?<\/strong><\/h2>\n\n\n\n<p>Start with your brand, not the domain registrar. Ask yourself: what is my business name? If you&#8217;re a freelance photographer, using your own name (e.g., \u201cseankohphoto.com\u201d) might be perfect. If you&#8217;re building a separate business entity, you&#8217;ll want a brand name. Make a list of keywords that describe what you do, who you serve, and your unique value.<\/p>\n\n\n\n<p>Once you have that core list, you can start building out ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-short-simple-and-memorable\"><strong>Make it short, simple, and memorable<\/strong><\/h3>\n\n\n\n<p>This is my top rule. If you have to spell your name out loud, you&#8217;ve already lost.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it short.<\/strong> Aim for under 15 characters if you can. \u201cbookipi.com\u201d is better than \u201cbookkeepingandinvoicingapp.com.\u201d<\/li>\n\n\n\n<li><strong>Make it easy to spell and pronounce.<\/strong> If a customer hears your name on a podcast, they should be able to type it correctly. Avoid unconventional spelling (like &#8220;U&#8221; instead of &#8220;you&#8221;) or words with multiple spellings (like &#8220;express&#8221; vs. &#8220;xpress&#8221;).<\/li>\n\n\n\n<li><strong>Watch for word merging.<\/strong> Be careful when two words blend together. A classic example is \u201cchildrenswear.com\u201d (Children&#8217;s Wear) which can look like \u201cchildren swear.\u201d Say it, type it, and have someone else read it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-about-keywords-for-seo\"><strong>What about keywords for SEO?<\/strong><\/h3>\n\n\n\n<p>Including keywords in your domain can be a smart move, as it signals to search engines what your site is about.\u00a0It&#8217;s the easiest way to <a href=\"https:\/\/bookipi.com\/marketing\/how-to-show-up-on-google-search\/\">show up on Google search and boost your traffic<\/a>.<\/p>\n\n\n\n<p>For example, if you run a local glass repair business, \u201cPhoenixGlassRepair.com\u201d is a fantastic, descriptive domain.&nbsp;<\/p>\n\n\n\n<p>A coffee brand called Verve using \u201cvervecoffee.com\u201d is another great example. It includes both the brand (&#8220;Verve&#8221;) and the keyword (&#8220;coffee&#8221;).<\/p>\n\n\n\n<p>But here\u2019s a pro tip when it comes to using keywords when picking your website name: don&#8217;t force it.&nbsp;<\/p>\n\n\n\n<p>A catchy, brandable name is almost always better than a clunky, keyword-stuffed one. \u201cGlassRepairForCheapInPhoenix.com\u201d can read as just bad. The keyword is a bonus, but the brand comes first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-should-i-use-a-domain-name-generator\"><strong>Should I use a domain name generator?<\/strong><\/h3>\n\n\n\n<p>Feeling stuck? This is where AI and generators are actually useful. You can plug in your main keywords (like &#8220;blue,&#8221; &#8220;widget,&#8221; &#8220;design&#8221;) and a domain name generator will spin out dozens of ideas.&nbsp;<\/p>\n\n\n\n<p>Many tools will combine your words, add prefixes or suffixes, and, most helpfully, only show you names that are currently available. It&#8217;s a great way to break through a creative block.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-biggest-mistakes-to-avoid\"><strong>What are the biggest mistakes to avoid?<\/strong><\/h2>\n\n\n\n<p>The most common mistakes are using hyphens and numbers in your domain. People mistype them constantly.&nbsp;<\/p>\n\n\n\n<p>When you tell someone your website, you have to say, &#8220;it&#8217;s my-brand, dash-com.&#8221; Or, &#8220;it&#8217;s the number 5, not the word &#8216;five&#8217;.\u201d It&#8217;s confusing and looks dated. It also makes typing on a mobile device a pain, as you have to switch keyboards.<\/p>\n\n\n\n<p>The only exception? If the number is <em>part<\/em> of your actual brand name. In that case, it&#8217;s consistent. Otherwise, avoid them.<\/p>\n\n\n\n<p>The other big mistake is picking a name that&#8217;s too specific. Say you start out selling only flowers in your city, so you <a href=\"https:\/\/bookipi.com\/marketing\/how-to-register-a-domain-name\/\">register a domain name<\/a> like \u201ccityflowers.com.\u201d What happens in two years when you want to sell vases, garden tools, or expand to the next town? You&#8217;re stuck.\u00a0<\/p>\n\n\n\n<p>A more brandable name like \u201ccityblooms.com\u201d would have let you scale. Think about your five-year plan, not just your five-month plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-choose-the-right-domain-extension-tld\"><strong>How do I choose the right domain extension (TLD)?<\/strong><\/h2>\n\n\n\n<p>The TLD is the part <em>after<\/em> the dot. The \u201c.com\u201d is, by far, the most established and credible extension. It&#8217;s the default. People instinctively type .com, so if you can get it, you probably should.<\/p>\n\n\n\n<p>But what if your .com is taken? Don&#8217;t panic. There are hundreds of other TLDs that can work just as well, or even better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-to-use-alternative-tlds\"><strong>When to use alternative TLDs<\/strong><\/h3>\n\n\n\n<p>These new TLDs offer a great chance to get a short, relevant name. They can also immediately tell customers what you do.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce:<\/strong> .shop , .store , or .biz.<\/li>\n\n\n\n<li><strong>Tech\/Startups:<\/strong> .tech , .ai , or the very popular .io.<\/li>\n\n\n\n<li><strong>Creatives:<\/strong> .art , .design , or .me.<\/li>\n\n\n\n<li><strong>Organizations:<\/strong> .org is the standard for non-profits.<\/li>\n\n\n\n<li><strong>General:<\/strong> .co has become a very common and respected global alternative to .com.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-about-local-and-country-code-tlds\"><strong>What about local and country-code TLDs?<\/strong><\/h3>\n\n\n\n<p>If your business is local, using a geographic TLD is a powerful signal. It builds local trust and tells search engines <em>exactly<\/em> where you are relevant. This can be a huge boost for local SEO. You could use a city TLD like \u201c.boston\u201d or a country-code TLD (ccTLD) like \u201c.in\u201d for India or \u201c.ca\u201d for Canada.<\/p>\n\n\n\n<p>One quick data-driven tip: before you buy a niche TLD, do a quick search on its reputation.&nbsp;<\/p>\n\n\n\n<p>Some research from Spamhaus (a spam-tracking organization) found that certain TLDs, like \u201c.top\u201d or \u201c.xin,\u201d had high levels of malicious use. This can create a trust issue with users. Sticking to more established TLDs is usually a safer bet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-steps-do-i-take-after-i-pick-a-website-name\"><strong>What steps do I take <\/strong><strong><em>after<\/em><\/strong><strong> I pick a website name?<\/strong><\/h2>\n\n\n\n<p>Once you have a name you love, you should take a couple extra steps, and this can be one of the most overlooked steps when you pick a website name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-the-legal-check\"><strong>Step 1: The Legal Check<\/strong><\/h3>\n\n\n\n<p>First, check if the name is trademarked. A quick search on <strong>USPTO.gov<\/strong> (the US Trademark Electronic Search System) can tell you if someone has registered a similar name.&nbsp;<\/p>\n\n\n\n<p>Using a trademarked name, even accidentally, could lead to a legal battle that costs you your domain and a lot of money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-the-social-media-check\"><strong>Step 2: The Social Media Check<\/strong><\/h3>\n\n\n\n<p>Your brand should be consistent. Go to Instagram, Facebook, TikTok, and X (Twitter) and see if your desired name is available.&nbsp;<\/p>\n\n\n\n<p>Having \u201cmybrand.com\u201d but being forced to use @my-brand-official-1 on social media can be a bit of a pain. This helps you build a unified brand presence from day one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-the-google-search\"><strong>Step 3: The Google Search<\/strong><\/h3>\n\n\n\n<p>Just Google the name. Is another company in a different industry using it? Is it associated with something negative? Does it mean something embarrassing in another language? Do this 5-minute check before you commit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-check-if-it-s-for-sale\"><strong>Step 4: Check if it&#8217;s for sale<\/strong><\/h3>\n\n\n\n<p>What if the .com you want is <em>technically<\/em> taken but isn&#8217;t being used? It might be for sale on a domain marketplace. These pre-owned domains can sometimes be a good investment. Some even have an existing backlink profile that can give you a small SEO head-start. But a word of warning: check the domain&#8217;s history (using a tool like the Wayback Machine) to make sure it wasn&#8217;t used for spam or anything shady in the past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-i-know-about-the-purchasing-process\"><strong>What should I know about the purchasing process?<\/strong><\/h2>\n\n\n\n<p>Okay, you&#8217;ve done your research. The name is clear, the socials are available, and you&#8217;re ready. Now, act fast. Good domain names sell very quickly.<\/p>\n\n\n\n<p>Here\u2019s what to look for when you buy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check the renewal fee.<\/strong> Many registrars offer a super low <a href=\"https:\/\/bookipi.com\/marketing\/domain-name-cost\/\">domain pricing<\/a> for the first year ($1.99!) but then charge $22.99 every year after. Check the renewal terms. Set up auto-renewal so you don&#8217;t accidentally forget to pay and lose your domain a year from now.<\/li>\n\n\n\n<li><strong>Buy the variations.<\/strong> This is a pro-tip for protecting your brand. If you bought \u201cmybrand.com,\u201d I recommend also buying common misspellings (e.g., \u201cmybrnad.com\u201d) and maybe the .co or .net versions. You don&#8217;t need to build sites on them. Just forward them all to your main .com site. This stops a competitor from setting up shop right next to you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-getting-your-website-and-domain-in-one-place\"><strong>Getting your website and domain in one place<\/strong><\/h3>\n\n\n\n<p>As a small business owner, you have to juggle a dozen different tools. You might buy your domain from one company, get <a href=\"https:\/\/bookipi.com\/marketing\/what-is-website-hosting\/\">website hosting<\/a> from another, and use a <a href=\"https:\/\/bookipi.com\/marketing\/best-ai-website-builders\/\">great website builder<\/a> from a third-party, then figure out how to <a href=\"https:\/\/bookipi.com\/marketing\/how-to-show-up-on-google-search\/\">get your website seen on Google<\/a> and discovered by customers. It&#8217;s a lot to manage, and the costs add up.<\/p>\n\n\n\n<p>This is where an integrated platform makes a huge difference. At Bookipi, we designed our <a href=\"https:\/\/bookipi.com\/ai-website-builder\/\">Bookipi AI Website Builder<\/a> to solve this exact problem for freelancers and small businesses.&nbsp;<\/p>\n\n\n\n<p>You can build a professional, mobile-friendly website in minutes. Best of all, when you&#8217;re on a paid plan, it comes with free domain hosting.<\/p>\n\n\n\n<p>This means you don&#8217;t have to worry about buying your domain separately and figuring out how to connect it. It&#8217;s all in one place. You can manage your invoices, track your expenses, and run your professional website from a single platform that you can access on your laptop or your phone. It\u2019s cheaper, simpler, and built for how you actually work.<\/p>\n\n\n\n<p>So stop juggling platforms. Build your brand and manage your business in one spot. And that&#8217;s how you pick a website name that actually helps you grow.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/bookipi.com\/wp-content\/uploads\/2025\/09\/image-23-1024x531.png\" alt=\"\" class=\"wp-image-16179\" style=\"width:780px\" srcset=\"https:\/\/bookipi.com\/wp-content\/uploads\/2025\/09\/image-23-1024x531.png 1024w, https:\/\/bookipi.com\/wp-content\/uploads\/2025\/09\/image-23-300x156.png 300w, https:\/\/bookipi.com\/wp-content\/uploads\/2025\/09\/image-23-768x398.png 768w, https:\/\/bookipi.com\/wp-content\/uploads\/2025\/09\/image-23-1536x797.png 1536w, https:\/\/bookipi.com\/wp-content\/uploads\/2025\/09\/image-23.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How to pick a website name is a question many entrepreneurs have when they decide to take their business online. And it isn\u2019t purely a technical decision; it\u2019s one about branding.&nbsp; After all, your domain name can be the first piece of your brand&#8217;s online story. Your clients and customers ought to know your website [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"how to pick a website name","_yoast_wpseo_title":"How to Pick a Website Name | Bookipi","_yoast_wpseo_metadesc":"Learn how to pick a website name that is memorable, available, and search engine optimized. 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